If you aren’t ready for the California Consumer Privacy Act (CCPA), you’re not alone: Only about 11% of U.S. businesses are prepared. But regardless of whether or not you have systems in place to comply, CCPA is now in full effect. Here’s what you need to know to either start getting ready or give your current readiness plan a much-needed check-up.
The California Consumer Privacy Act (CCPA) is a piece of privacy legislation that gives residents of California, United States control over their personal information. It went into effect on January 1, 2020, and is designed to protect the privacy rights of California consumers by requiring businesses to be transparent about their data collection practices and to provide consumers with certain rights and protections with regard to their personal information.
According to CCPA, residents of California have the right to know the personal data companies collected, the right to request that their information be deleted and the right to deny companies the freedom to sell their personal data. Businesses that collect and manage California residents’ personal information must provide clear and concise information about their data collection practices and must take steps to secure consumer information.
The CCPA applies to businesses that meet specific criteria regarding their size, revenue, and the nature of their operations. Businesses that are subject to the CCPA are also required to provide notice to California residents of their rights under the law and to implement reasonable security measures to protect consumer information.
To comply with CCPA, you need to have systems in place for:
Here are some software functions that do much of the compliance work for you when it comes to CCPA:
If you hold customer data, you can use Ventiv’s secure RMIS software to take control of your data governance strategy—and avoid slipping out of CCPA compliance. With Ventiv's data governance solutions for risk management, you get the ability to:
Ventiv gives you the infrastructure you need to quickly adjust your data management policies to align with CCPA, as well as other data standards, such as the General Data Protection Regulation (GDPR). Not only does this keep CCPA enforcers at bay, but it ensures customers that you value their privacy and data protection rights. To discover more features of Ventiv’s data management solution, reach out today.