The COVID-19 crisis is likely making it even more difficult for healthcare organizations to focus on reporting patient safety incidents. Yet, it is still important for risk management and patient safety departments to identify incidents that are early warning indicators, take rapid action to mitigate their effects and develop processes to prevent re-occurrence.
In today's competitive healthcare environment, a hospital's reputation is critical in attracting physicians, patients, and potential partnering organizations. Although it takes years to build reputations, it can take seconds to destroy it.
Healthcare reputation management is not limited to crisis communications. Allowing early warning indicators to go unchecked will likely harm an organization’s reputation as well. Detecting issues early can help prevent another crisis emerging and assist risk management and patient safety staff to take steps to respond quickly and protect the organization’s reputation while keeping the focus on patient safety. This webinar will explore steps an organization needs to take to protect their reputation: